Seminars/Classes

 

 

The Doctor Knows Your Automobile Dealership or Real Estate Business!

 


With over 15 years of combined experience in Small Independent, Medium-Sized Multi-Location and Franchise New & Used Car Dealerships – along with Residential & Commercial Real Estate Marketing – The Doctor can help you take your sales, repeat business, gross profits, reputation management and social media footprint to the next level.

With that in mind, The Doctor has created specialized seminars and classes for these industries that are specifically designed to address some of the primary opportunities your business can benefit from.

Presentation & Content 101: A 1-Day, 2- to 3-Hour Class covering the fundamental concepts of successful Vehicle, Property or Product Photography, Presentation, Detailing, Make-Ready and Description Writing. Topics covered include:

  • Detailing & Make-Ready Standards
  • Presentation
    • Interior
    • Exterior
  • Photography
    • Camera Selection
    • Staging
    • Methodology of Consistency
    • Number of Photos
    • Angles & Inclusion
    • Tips & Tricks
  • Description Writing
    • Resarch
    • Headlines & Attention Grabbers
    • First Line
    • SEO-Friendly Content
    • Details & Specifics
    • The “Hook”

Cost: $395 Per Attendee; $1,295 for Groups of 4-9; $1,995 for Groups of 10+


Advertising & Marketing 101: A 1-Day, 4- to 5-Hour Class that covers the fundamental topics of successfully marketing and sharing your vehicles, properties, products or services online. Topics covered include:

  • Internet Classifieds
    • Craigslist
    • Cars.com & AutoTrader / Realtor.com & Zillow, etc.
    • CarGurus (If applicable)
    • Facebook
    • Pinterest
  • Social Media
    • Setting Up Accounts & Profiles (If applicable)
    • Attracting “Likes” & “Followers”
    • Generic Personality
    • Posting
    • Paid Ads
    • Groups
    • Post-Sale Marketing
    • YouTube Videos
    • Going “Viral”
  • Apps
    • Setting Up Accounts & Profiles
    • Posting
    • Communications & Engagement
  • Reputation Management
    • Setting Up Accounts & Profiles
    • Alerts
    • Responding & Communicating

Cost: $595 Per Attendee; $1,995 for Groups of 4-9; $2,995 for Groups of 10+


These Seminars and Classes will make you and/or your team better equipped, prepared and proactive in communicating, engaging, educating and selling your products.

Ready to get started? Contact The Doctor today to get started!